Signal & Noise blog

Skimle's blog dedicated to high quality analysis using modern methods

Cover Image for Using ChatGPT and other LLMs to analyse interviews and qualitative data - what works and what doesn't

Using ChatGPT and other LLMs to analyse interviews and qualitative data - what works and what doesn't

Simple LLM tools like ChatGPT, Gemini, Claude, Grok or Copilot seem like the perfect solution for qualitative analysis: fast, easy, and impressive in demos. But practical experience and research revea...

Cover Image for How to write the perfect interview guide - 10 practical tips for preparing your questions

How to write the perfect interview guide - 10 practical tips for preparing your questions

A well-crafted interview guide is the foundation of successful qualitative research. Learn how to structure questions, iterate as you learn, mix question types strategically, and use AI to test your g...

Cover Image for How many interviews do you need for qualitative research? A practical guide to sample size.

How many interviews do you need for qualitative research? A practical guide to sample size.

You're planning to do a series of interviews to gather information to solve a business problem, write an academic paper or perform due diligence. Many researchers and business people strugle to identi...

Cover Image for Skimlecast 1: Welcome to Skimlecast

Skimlecast 1: Welcome to Skimlecast

Get to know Henri and Olli from Skimle in our inaugral episode of Skimlecast. In this series we discuss high quality thematic analysis, articial intelligence, knowledge work while making low-quality F...

Cover Image for Complete guide to thematic analysis - from raw data to actionable insights across academic and business settings

Complete guide to thematic analysis - from raw data to actionable insights across academic and business settings

Master thematic analysis with this comprehensive guide covering academic research, business consulting, policy analysis, and market research. Learn systematic methods for identifying patterns in inter...

Cover Image for Two-way transparency: creating confidence in AI to make it useful for real work

Two-way transparency: creating confidence in AI to make it useful for real work

When using AI solutions for advanced analytical work, experts need to be able to trust the systems. In this blog we explain the concept of two-way transparency as a key enabler for trust.

Cover Image for Skimle in action: Insights from 500+ EU Digital Omnibus consultation feedback documents

Skimle in action: Insights from 500+ EU Digital Omnibus consultation feedback documents

We analyzed 500+ responses to the EU Digital Omnibus consultation using Skimle. Discover the surprising consensus, sharp disagreements, and what this reveals about the future of EU digital policy—and ...

Cover Image for How to do thematic analysis - A practical step-by-step guide for business people

How to do thematic analysis - A practical step-by-step guide for business people

Learn how to analyse reports, interviews and other qualitative data by borrowing the best bits of academic thematic analysis methods. This practical guide shows you how to find patterns in customer in...

Cover Image for How to summarize interviews - 5 steps from expert call notes to client-ready insights

How to summarize interviews - 5 steps from expert call notes to client-ready insights

A practical guide to synthesizing expert, client or customer interviews for consultants and analysts. Learn how to extract key insights, identify themes, and create client-ready deliverables from inte...

Cover Image for How to Use AI in Qualitative Research -  A Guide for Academic Researchers 2025

How to Use AI in Qualitative Research - A Guide for Academic Researchers 2025

Reflections on the use of AI tools for qualitative interview analysis in academic research. This comprehensive guide covers coding, thematic analysis, GDPR compliance, ethical AI use, and how to avoid...

Cover Image for Qualitative Data Analysis Software - a 2025 comparison of tools

Qualitative Data Analysis Software - a 2025 comparison of tools

How to pick the right tool for analysing your interview transcript or other qualitative data? How do older manual tools like NVivo, ATLAS.ti, Dedoose and MAXQDA compare with specialist tools like Dove...

Cover Image for Quality as the differentiator in the era of AI

Quality as the differentiator in the era of AI

AI can produce slop at amazing speeds - but nobody gets value from it. We argue that in the era of AI, developing your own sense of quality and striving for it pays off more than ever.

Cover Image for How to analyse interview transcripts - 5 steps from raw data to powerful synthesis

How to analyse interview transcripts - 5 steps from raw data to powerful synthesis

Learn how to analyze interview transcripts in a business setting with this 5-step approach developed based on my experience at McKinsey. Turn 200 pages of data into actionable insights in hours, not w...

Cover Image for Effective business interviews - Tips and tricks from a former McKinsey Partner

Effective business interviews - Tips and tricks from a former McKinsey Partner

Before founding Skimle I was a Partner at McKinsey and did more than 1000 interviews. Here I share my interview guide and top tips.

Cover Image for Board meeting preparation - how to come prepared for the big meeting

Board meeting preparation - how to come prepared for the big meeting

Board meetings, official hearings, executive reviews. They all share one thing: hundreds of pages of pre-read materials and little time to digest them before the important moment. Here is what I have ...

Cover Image for Why ‘RAGs to riches doesn’t work’ - structuring data instead of dumping embeddings

Why ‘RAGs to riches doesn’t work’ - structuring data instead of dumping embeddings

Developers are starting to realise that even after optimising embeddings, chunking logic, reranking and models, RAG (Retrieval-Augmented-Generation) falls short in many real world applications